Fountain Valley-based Hyundai USA is revving its engines for the new car model year.
The automaker will have the North American debut of its redesigned Accent, the company’s foundational car, at the OC International Auto Show, which runs from Thursday, Sept. 28 through Sunday, Oct. 1 at the Anaheim Convention Center.
“You only launch an all-new car every three or four years,” said Miles Johnson, senior manager of public relations for Hyundai. “It’s extremely important because it’s the entry car.”
The 2018 Accent is the fifth generation of the car launched in 1994. Johnson said after new buyers are introduced to the Accent they will eventually seek to buy higher-end models.
With auto sales slumping, the launch of the Accent takes on greater importance.
Although there are larger car shows, and Hyundai will have other reveals later in the season, it chose to kick things off early in the auto show season close to home.
“It’s just down the road for us so it’s easy,” Johnson said. “We think this is a good fit.”
The Accent comes with a host of new amenities not often seen in lower-cost cars.
“It has lots of upscale features and all new design features,” Johnson said. “The Accent is a world-class small car.”
Among the technological additions are a collision avoidance system and Apple- and Google-compatible features.
“For a compact car that’s a new thing,” Johnson said of the collision avoidance technology.
Hyundai is also looking to move into the luxury SUV market, toeing the waters with its Genesis GV80 concept, unveiled in April in New York. Johnson said a target release date has not been publicly announced.
“It has a striking design for a luxury SUV,” Johnson said.
Hyundai has been reaching out to the community recently as it deepens its footprint in Orange County.
On Thursday, Sept. 21 the company unveiled 100 new electric-charging stations at its Fountain Valley headquarters. And the company’s seventh annual Hope On Wheels 5k/10k Family Fun-Run, benefiting pediatric cancer research, is set for Oct. 1 in Fountain Valley.
“We’re always looking to show support in different ways,” Johnson said.
Hyundai’s reveal won’t be the only one at the auto show. Among the others, Nissan will be breaking out a new generation of its popular electric car.
The automaker’s Leaf is the most popular electric car in the world and among the top-sellers in the U.S. despite undergoing few changes since its 2010 launch….