““The fact that we are growing as measured as we are is a product of the unique, data-driven thinking we have provided our clients for years; more people are catching on to it now,” said Andres Zapata, idfive’s co-founder.
September 11, 2017
idfive, an integrated advertising, web design and brand-consulting agency, has grown its workforce by more than 30 percent since the end of 2016. Currently with over 42 employees, the agency has continued to exceed its strategic expansion initiative by investing in the Context-Based Research Group and opening offices in key markets.
“We set the bar high for the agency and have been excited about the response from our clients, staff and partners,” said Andres Zapata, idfive’s co-founder. “The fact that we are growing as measured as we are is a product of the unique, data-driven thinking we have provided our clients for years; more people are catching on to it now.”
A strategic expansion for the agency was to integrate the operations of ethnographic research firm, Context-Based Research Group. Leading that new offering is Dr. Robbie Blinkoff, a cultural anthropologist, ethnographer, writer and speaker. Blinkoff was awarded Fast Company’s Fast 50 and has served as an expert commentator for CBS News, Inc., Wire, The New York Times and Newsweek. Blinkoff holds a Ph.D. in Cultural Anthropology from Rutgers University, and was an Assistant Professor of Cultural Anthropology at Goucher College in Baltimore.
The move strengthens idfive’s research-driven practice. Specifically, with ethnographic research methods idfive can now uncover unprecedented insights into user experience, market analysis, design thinking, and consumer preferences in the categories of higher education, consumer package goods and healthcare.
The integrated marketing agency has also expanded its footprint — opening new offices in Raleigh, North Carolina and Medellín, Colombia. With expertise in the field of higher education, North Carolina was identified for its proximity to current and potential clients in…