First Choice Loan Services Promotes De Armas

Alicia de Armas

Alicia is a great representation of First Choice Loan Services and is a wonderful example of the true heart of who we are as a company.

New Jersey-based residential mortgage lender First Choice Loan Services Inc., a Berkshire Bank Company proudly announces Alicia de Armas has been promoted to senior vice president of branch operations and development.

In her new position, de Armas will coordinate the on-boarding processes for new loan production offices (LPOs) to ensure efficient workflow and on-going support and provide on-going daily support to all LPO offices across all aspects of their business. Additionally, she will establish all 3rd party credentials companywide and specialized reporting to LPO offices in an effort to streamline flow of information, prioritization and efficiency.

“I completely love working for First Choice Loan Services. Everyone here has become family to me, so I’m particularly honored to be able to serve them in this advanced role,” said de Armas. “I’m surrounded by colleagues who bring their absolute best every day. It presents a great challenge to do the same. I look forward to serving the First Choice Family in this position and for the amazing things we will accomplish together. There’s no place else I’d rather be.”

Senior Executive Vice President and Chief Operating Officer Norman T. Koenigsberg is excited to expand de Armas’ role on the First Choice Loan Services’ leadership team.

“Alicia is a great representation of First Choice Loan Services and is a wonderful example of the true heart of who we are as a company. Her reliability and dedication are remarkable, and we’re extremely grateful to have her as a part of our professional family,” said Koenigsberg. “She continuously contributes amazing insights into our processes and pours herself into our people. Having her serve in this expanded role strengthens our culture and builds on our growing momentum as a company and mortgage industry leader.”

Having joined First Choice Loan Services in 2011, de Armas previously worked as vice president of client relations for NYLX Inc. and vice president of operations at 1st Republic Mortgage Bankers. Prior to those positions, de Armas…

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