Financial Poise Webinars™ Airs “Choosing, Building, & Protecting Your Brand,” of the IP ISSUES FOR THE NEWISH BUSINESS series on Sept 19th, through West LegalEdcenter

In today’s economic environment, intellectual property (“IP”) rights are increasingly important assets for both individuals and corporate entities. More and more, both individuals and corporations are recognizing the economic importance of IP rights–whether those rights consist of a single patent–or whether they consist of an entire portfolio also including trademarks, copyrights, and trade secrets. Sponsored by Signal Funding and EisnerAmper, this information-packed webinar series focuses on the intricacies of IP rights as they relate to the specific areas of brand protection, IP transactions, internet marketing, and other IP issues that are critical for innovators and inventors. Join leading attorneys, as they discuss—in plain English for the non-expert—some specific IP challenges that individuals, businesses, and those who represent them are likely to face.

The first episode of the Intellectual Property Issues for the Newish Business series, “Choosing, Building & Protecting Your Brand,” (Register Here) airs on September 19, 2017 at 2pm CST and features Moderator Cory Spence of Spence PC. He is joined by Darren Spielman of Kain Spielman, Josh Saltz of Peretz Chesal Herrmann, and Andrew Warnecke of Lowis & Gellen.

A business’s brands define it in the market and allow consumers to identify products associated with the business. As such, in today’s competitive marketplace, businesses must carefully choose which brands to develop and how to protect those brands from competitors. This episode discusses some of the challenges that business are likely to face when initially choosing a brand. It also discusses the legal issues that businesses will likely encounter when protecting that brand.

Future episodes in the series include “Buying & Selling IP,” airing on October 10th, “Setting Up a Website” airing on November 7th, and “Legal Issues for Innovators & Inventors,” airing on December 5th, 2017. This Financial Poise webinar series is made available through West LegalEdcenter.

Each episode is delivered in Plain English understandable to business owners and executives without much background in these areas. Yet, each episode is proven to be valuable to seasoned professionals. As with all Financial Poise Webinars, each episode…

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