Fashion Positive Launches Digital Tools to Accelerate Circular Fashion Movement

To affect true change as an industry, we need to expand the creation of circular materials to include everyone within the supply chain. Fashion Positive’s new tools will help fuel that progress by making this conversation possible.

The Cradle to Cradle Products Innovation Institute’s Fashion Positive Initiative has unveiled a set of online resources designed to rapidly increase environmental and social outcomes in the fashion industry. Now available at the newly launched, the resources will help designers, brands and suppliers learn how to certify materials, find guidance and funding for achieving Cradle to Cradle certification, and work together to develop new circular materials that are safe for people and the environment.

The new site and its resources have been created to make it easier for a broader number of designers, brands and suppliers to engage in and create circular materials based upon Cradle to Cradle principles. According to Annie Gullingsrud, Director of the Textiles and Apparel Sector for the Cradle to Cradle Products Innovation Institute, Fashion Positive’s work to create the building blocks of circular fashion has been led primarily by a dedicated community of leading brands, including H&M, Stella McCartney, Kering, Loomstate, Zero + Maria Cornejo, Eileen Fisher, and Marks & Spencer. “For more than a year, brands that have traditionally been competitors have worked together to drive positive change in the fashion industry by re-addressing the way we source, design and make apparel with the tenets of Cradle to Cradle and the circular economy in mind,” said Gullingsrud. “The energy, passion and progress this group has demonstrated so far made it clear that it is time to engage all brands, designers, manufacturers and retailers in this powerful and inspiring community. Thanks to funding and support from Walmart Foundation, we’re making that vision a reality through the tools and resources available on our new website.”

“Working together, we can ultimately change the game for the whole industry by creating a set of ‘building block’ materials that anyone can use to make all fashion safe, circular, fair and affordable. That’s what circular fashion is really about, and…

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