Fancy remodeled Targets across Southern California are among 1,000 next-generation stores – Orange County Register

Newly remodeled Target store on Tustin Street in Orange, California, on Friday, November 17, 2017.<br />(Photo by Jeff Gritchen, Orange County Register/SCNG)

At a remodeled Target in Orange, Celeste Shaw sips on a pumpkin spice latte at the new in-store Starbucks cafe after strolling the aisles of the retailer’s snazzy next-generation store.

She likes what she sees: a larger apparel section with elegant fitting rooms, a “Beauty Blowout” cosmetics boutique reminiscent of the hipster store Ulta Beauty, a separate counter for online order pickup and an expanded mobile devices section.

At the front of the store, a new “TrendSpot” area highlights everything from holiday deals to exclusive merchandise.

For frequent Target shoppers like Shaw, the brand refresh means one thing: Her “Tar-zhay” of the past is back.

“It looks very upscale, clean and bright,” Shaw said. “I like that they are stepping up. They got away from (Tar-zhay) and they’re going back to it.”

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