Facebook is one of the newest avenues in business promotion all around the world. It is an amazing statistics that over one billion people do like and comment on an average 3.2 billion times every day on Facebook. In fact, it is true that, if you have a strong presence on the Facebook with Facebook sponsored ads or Facebook business page, your product or service can also be a part of these conversations. It creates the potential to be accessed by the most powerful mode of marketing, word-of-mouth publicity; as in Facebook terms, the recommendation between friends to be liked or commented. Facebook creates the potential to build relationships by connecting to more and more people and drive your sales through direct interactions and personal recommendations.
To do the process of advertising on Facebook successfully, you can try out the following 5-point measures.
1) Choose a Classification
Once after creation of a business page in Facebook, you will get the option of choosing any of the six classifications as,
• Local business or place
• Artist, band, or public figure
• Company, organization, or institution
• Brand or product
• Cause of community
Rightly positioning your need by using these classifications will help you rank your page for relevant searches and provide relevant information on your page.
2) Complete Basic Information
Complete your basic information by uploading the photo to be appeared as your icon and write your “About” info in detail.
3) Usage of Your Admin Panel
The admin panel is your main tool for managing the business page. The panel is filled with different features and options for you to optimize your page and monitor your page statistics.
4) Fill the Page Content
Facebook allow you to have a number of tabs on your page. You can customize four of them for your purpose, which will appear as your home view. Then you can start making posts on your page with a variety of contents.
5) Monitor and Measure Your…