Expanded VOW | New World of Bridal Market Sets Style Trends

Fashion Show at VOW | New World of Bridal

“The best lines are meeting with the best retailers in the best possible venue. It’s where the trends are set, the relationships are made, and industry is reenergized for another year of success.” – Kaye Davis, AmericasMart VP of Fashion

Bridal is bigger than ever in Atlanta with AmericasMart Apparel presenting the largest VOW | New World of Bridal® Market to date September 12 – 14, 2017. Bolstered by an additional 70,000 square feet of exhibition space, the Market features an expansive collection of trendsetting bridal gowns, shoes and accessories, plus styles for bridesmaids, mothers of the bride, flower girls, grooms, groomsmen and other social occasions.

The September 2017 VOW Market is the first bridal Market for Atlanta Apparel’s new Floor 14 social occasion collection. Opened to rave reviews at the 2017 WORLD OF PROM Market, the collection features a must-see showcase of new showrooms and expanded spaces for longtime Market exhibitors. Buyers will find showrooms for Addison Ames, ASHLEYlauren, Ava Presley, Beside Couture by Gemy, Cachet, Gemy Maalouf, Jovani, Justin Alexander, Lotus Threads, Mac Duggal, Primavera Couture and Your Party Shoes, plus new permanent locations for Carrafina and Geno’s Formal Affair, and the addition of Carmen Marc Valvo Bridal, Primavera, Saboroma and Tuxedo Avenue joining at the VOW Market.

“We were looking for a home in the Southeast and Atlanta presents itself as the perfect place for us with its multiple markets,” explains Justin Warshaw, president of Justin Alexander. “It is a convenient location for our Southeast customers to come to visit, and a great launch point for further developing our business in the region. We believe the Market will continue to grow as a national show.”

Across Atlanta Apparel’s three dedicated floors of social occasion product, leading lines are taking new spaces and expanding their footprints to accommodate the top bridal retailers the VOW Market attracts. New showrooms include 2Cute Prom by J Michael’s, Kanali K, Lara, Pia Michi, Roz la Kelin and Sydney’s Closet Plus Size Prom & Bridal. Expanded showrooms include ALYCE Paris, Angela & Alison, Calla Blanche, Clarisse, Colette…

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