Email signatures, on the whole, are an often forgotten tool within most organization’s marketing resources, with many simply unaware of the great potential that can come from using them as a dedicated marketing communications channel.
Farnborough, UK (PRWEB)
September 21, 2017
Exclaimer Limited, the global leader in email signature management solutions, today announced that the second edition of its official guide to email signatures, Email Signatures for Dummies, is now available. The updated version of the guide features brand new content on how to control professionally branded email signatures and turn them into a value-added marketing channel.
This new edition goes into detail as to why email signatures are a great way to broaden an organization’s social reach, maintain brand consistency across all corporate email communications, as well as promoting and therefore extending the reach of key marketing communications campaigns and activities. Through the use of Exclaimer’s 7Cs framework, which gives detailed information and examples on building the perfect component-oriented signature, Email Signatures for Dummies, Second Edition is a comprehensive guide for any marketing professional looking to leverage this low-cost, high-volume channel.
Exclaimer will also be showcasing this guide and its multi-award-winning email signature management solutions at INBOUND 2017 in Boston, MA from 25-28 September 2017.
“Email signatures, on the whole, are an often forgotten tool within most organization’s marketing resources, with many simply unaware of the great potential that can come from using them as a dedicated marketing communications channel,” said Neal Stanborough, Global Sales & Marketing Manager at Exclaimer. “This second edition of our official Email Signatures for Dummies guide gives us the opportunity to leverage all of the insights we have gathered over the years and educate organizations on how best to use email signatures for marketing and branding purposes.”
To get your free copy of this updated Email Signatures for Dummies guide, visit http://www.exclaimer.com/email-signatures-for-dummies.
Founded in 2001, Exclaimer is the recognised global market leader in…