We are motivated by the belief that yoga clothing can be creative, versatile, and most of all fun to wear.
Portland, OR (PRWEB)
August 30, 2017
Lainey Morse never planned to become a goat yoga mogul, but in case you missed it, Goat Yoga quickly took the world by storm. The idea, born almost by accident during a child’s birthday party on her farm, quickly became an international sensation, gaining fame far outside the fences of the No Regrets Farm in Albany, Oregon.
For classes ranging from $30 to $50, Aspiring yogis of all levels can take a yoga class in a field space full of goats, complete with stunning views of the Willamette Valley. While the goats do not participate in any downward dogs or warrior poses, they do meander freely through the crowd to stand on yogis’ backs and cuddle, and occasionally nibble on the mats. Customer testimonials validate Morse’ hopes that this new therapeutic environment brings an additional level of peace and relaxation by having baby goats prance around the mats.
Headquartered an hour away in Portland, Evolve Fit Wear loved Goat Yoga so much that the brand decided to pursue a collaboration with Morse on a goat-inspired activewear apparel line, complete with yoga leggings, tees and yoga mats.
“We are motivated by the belief that workout clothes can be creative, versatile and most of all fun to wear,” said Evolve Fit Wear founder Kyla Smith. “When we saw how Goat Yoga was challenging the idea of what a yoga class might look like, we knew we had to team up.”
Available now, customers can purchase apparel designed with goat graphics, sayings like “You’ve Goat This,” and goat footprints.
ABOUT GOAT YOGA:
Created by Lainey Morse on her farm in Albany, Oregon, Goat Yoga has become an international sensation thanks to the surprisingly compatible pairing of goats and yoga. At No Regrets Farm, the goats do not participate in any downward dogs or warrior poses, but they do meander freely through the crowd to stand on yogis’ backs and cuddle, and occasionally nibble on the mats. Lainey Morse hopes to one day specialize in animal-assisted therapy for people suffering grief or abuse as well as people with special needs or disabilities. For now, she hosts Goat Yoga classes in…