Everything you need to know about the state of digital in Asia-Pacific in 2017

Digital connectivity in APAC reaches 47 percent penetration, as global digital adoption accelerates.

The latest in Kepios’s on-going series of Global Digital Reports reveals that digital connectivity in Asia-Pacific has reached 47 percent in September 2017, and that the pace of global digital adoption may even be accelerating.

The Digital in Asia-Pacific in 2017 report highlights some impressive growth trends around the region, with internet, social media, and mobile user numbers all showing solid increases since the 2016 APAC report.

You can read all 200+ pages of the report in the SlideShare embed above, but read on below to explore our key highlights and insights.

We’ve also produced a short video that outlines the essential findings from this year’s Digital in Asia-Pacific report, which you can watch in the video below:

Global overview

Levels of digital connectivity continue to increase all over the world, with some trends even showing signs of accelerating since January’s Global Digital in 2017 reports.

The latest active user numbers for September 2017 are:

  • 3.9 billion internet users (51 percent  global penetration)
  • 3.1 billion active social media users (41 percent  global penetration)
  • 5.1 billion unique mobile users (67 percent  global penetration)
  • 2.8 billion active mobile social media users (37 percent  global penetration)

These numbers are already impressive in their own right, but the year-on-year growth figures tell an even more compelling story.

Global growth trends

Internet users have grown by 7 percent  over the past 12 months, with more than 260 million people coming online for the first time since September 2016.

Mobile users have increased by 6 percent  during the same period, with GSMA Intelligence reporting 303 million new mobile users since this time last year.

However, social media posted the strongest user gains over the past 12 months, with overall users up 15 percent year-on-year, and mobile social media users up a healthy 16 percent .

In terms of absolute user growth, 406 million people started using social media in the past year, equating to growth of more than 1.11 million new users every single day — that’s almost 13 new users every second.

The equivalent annual growth rate in the Global Digital in 2017 report from January this year was roughly 12 new users every second, suggesting that social media sign-ups have actually accelerated in the first 8 months of…

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