EnterWorks Hosts Engage 2017 User Conference in Nashville, TN; Keynote Speaker & Author Louis Hernandez Jr. Speaks on Overcoming the Challenges in the Digital Media Age

Louis Hernandez Jr., Chairman & CEO of Avid Technology, Author and Keynote Speaker

EnterWorks, a leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, is hosting its annual Engage 2017 User Conference this week in Nashville, Tennessee. The 2017 Enable User Conference brings together EnterWorks’ PIM and MDM experts with its diverse customer base to connect, share best practices, and ultimately acquire, manage and transform multi-domain master data and content into persuasive content to drive sales and improve ability to compete on content.

Among EnterWorks customers, all of whom use the company’s leading PIM and MDM solutions, attending the four-day conference are included many well-known brands such as Fender, HP Hood, Johnstone Supply, Mary Kay, Orgill, and US Foods.

The keynote speaker of the EnterWorks Enable 2017 User Conference is Louis Hernandez Jr., Chairman & CEO of Avid Technology, one of the industry’s most iconic names in media technology, and author of “The Storyteller’s Dilemma: Overcoming the Challenges in the Digital Media Age.” Hernandez speaks to the book’s themes: how technology is changing the way we share experiences in the connected digital age, the economic realities of an evolving media landscape and why artists, producers, innovators and consumers should embrace this revolution and build a better future. A trailer of the book is available here.

“Digital transformation has made EnterWorks’ data and content technologies essential for persuasive storytelling by B2B and B2C companies. Customers search for easily consumed content when looking to buy products and services, so whether it is Hollywood films, farm-fresh produce, or building equipment, companies need to deliver individualized content across their commerce touchpoints,” said Rick Chavie, CEO of EnterWorks. “This conference is special as it provides our team the opportunity to engage with our customers to share results, showcase our latest offerings, and collaborate on our platform road map by bringing together our technology assets and plans with our customers’ insights.”

Beyond the keynote and other featured speakers addressing cloud and commerce offerings, the 2017…

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