Energy Public Relations: Powering the Drive for Efficiency

Face it, gang, we’re running out of fossil fuels and the ones that appear to in abundance a la coal engender all manner of controversy via the environmentalists. In the long run (and the short one as well), we all have to do more with less… hence, the title of this piece: Energy Public Relations: Powering the Drive for Efficiency…

 

Companies are touting their abilities to conserve energy, which undoubtedly is part of their CSR activities. Energy public relations programs also will typically highlight a company’s efforts to operate in a “green” manner. These days, it’s cool to be green and everybody wants to show off their commitment to preserving our depleted store of natural resources. In addition, energy public relations can lead to another item that is green in color, namely money as consumers are demonstrating a preference for companies and products that indicate a concern for the environment.

 

There is another facet of energy public programs that may be even more important, namely, energy public relations efforts raise awareness about efficient products that consumers can incorporate into their everyday lives. This type of energy public relations program doesn’t just generate positive press for companies seeking to compete in today’s cutthroat marketplace; it truly promotes a greener world by encouraging consumers to use energy efficient products whenever possible. The new “ENERGY STAR Most Efficient” energy public relations program serves as a perfect example of this.

 

The Environmental Protection Agency’s “ENERGY STAR Most Efficient” program identifies and promotes the most efficient products on the market. Products that qualify for the ENERGY STAR Most Efficient award are efficient in ways that are truly exceptional, inspirational, and cutting-edge. They earn a sticker that helps them stand out to consumers who want to cut utility costs and reduce their carbon footprints. This sticker functions as part of an energy public…

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