Emerging Destination Tohoku, Japan Launches Travel Guide

Tohoku, Japan

Japan has seen a significant rise in international visitors with 2.3 million recorded by this June, an increase of 18.2% compared to June 2016 according to JNTO. Often overlooked is the beautiful region to the north of Tokyo called Tohoku. The region reveals landscapes that will leave you speechless and traditions that harken back to ancient times still intact for visitors to enjoy, minus the crowds.

Tohoku is made up of six prefectures: Aomori, Miyagi, Fukushima, Yamagata, Iwate and Akita. As the entry point to the region, Sendai is merely an hour and a half by bullet train from Tokyo and opens up one of the best-kept secrets of Japan. In order to navigate this relatively unknown area and provide travelers ease of planning and booking, Tohoku region has created a dedicated site to deliver a luxury experience: http://luxurytraveljapan.jp.

The lush countryside and unspoiled beauty are ideal for nature lovers. Experience four distinct seasons: summer, fall, winter, and spring. The best times to visit are during the fall foliage in October, spring cherry blossom season from April to May, or summer for the vibrant summer festivals.

The following highlights should be on your bucket list:


  • Culture: Walk in the shoes of a samurai warrior or witness the delicate giants during sumo wrestling training; visit world heritage sites, temples and monasteries, one perched 1,015 steps up a mountain, and worth the climb
  • Wellness: 10 different types of hot springs or “onsens” are found in Tohoku; the different minerals provide wellness and healing qualities; quite a few accommodations offer onsens or even individual baths for your suite
  • Animal Lovers: Visit the infamous Cat Island or lesser-known Fox Village, located in Ishinomaki and Shiroishi
  • Foodies: Enjoy the best sushi in Japan in the Miyagi prefecture, which is the most densely populated with sushi restaurants than anywhere else in Japan, so much that the chefs compete
  • Active Traveler: Cycling and hiking enthusiasts will find the best trails to do at their pace and distance; after a long day of outdoor adventures, you can enjoy a soothing soak in one of the many onsens
  • Whiskey, Sake & Wineries: Japan has come to master the distilling process to rival…

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