Embark on a Magical Journey with PUR’s Limited Edition My Little Pony: The Movie Collection

A colorful 4-piece collection celebrating My Little Pony: The Movie, in theaters October 6, 201

“We are thrilled to partner with PÜR,” said Paula Kupfer, SVP Global Partnerships and Promotions at Lionsgate. “The collection brings passionate My Little Pony fans a tangible and beautiful way to celebrate in the excitement leading up to the movie.

Embark on a journey through Equestria with this 4-piece collection inspired by My Little Pony: The Movie. The line-up includes a 16-piece eyeshadow palette, lip gloss toppers, glow face sticks and a cruelty-free brush set that follows the Mane 6 on their quest to save their home using the Magic of Friendship.

Delivering the same pure mineral formulas and richly pigmented shades PÜR™ is known for, the collection celebrates the magical side of the brand by delivering a happy array of products that blush, brighten and sparkle.

“We are beyond excited to be the exclusive makeup partner for My Little Pony: The Movie,” said Tisha Thompson, VP of Marketing. “Creating this collection offered such great nostalgia and PUR is excited to collaborate with the My Little Pony franchise to bring back memories of joy the Ponies brought to so many of us!” “One of philosophes at PUR is to create makeup you can live your life in. Our My Little Pony: The Movie Collection is curated to offer a perfect synergy of fun, playful and dramatic colors yet being completely wearable and natural enough for your everyday life.”

“We are thrilled to partner with PÜR cosmetics,” said Paula Kupfer, SVP Global Partnerships and Promotions at Lionsgate. “The collection brings passionate My Little Pony fans a tangible and beautiful way to celebrate in the excitement leading up to the movie.”

The collection includes:

MY LITTLE PONY: THE MOVIE EYE SHADOW PALETTE

16-Piece Eye Shadow Collection – $29

This 16-piece eye shadow palette features a kaleidoscope of colors including mattes, shimmers and bold brights. From everyday neutrals to flirty shimmers – all the basics are covered. However it’s the pops of unexpected but wearable colors that work together to create looks beyond the imagination. That’s the Magic of Friendship!

Shades: Kindness, Fluttershy,…

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