Electronic Retailing Association Honors Maria Kennedy With Lifetime Achievement Award

Maria Kennedy, Senior Vice President, Direct Response and Branded Content Distribution, Discovery Communications

Maria Kennedy is a true trailblazer in DRTV.

Electronic Retailing Association (ERA – Retailing.org) is proud to honor Maria Kennedy, Senior Vice President, Direct Response and Branded Content Distribution at Discovery Communications as the 2017 recipient of the esteemed 2017 ERA Lifetime Achievement Award. The ERA Lifetime Achievement award is the most prestigious honor bestowed to a direct response industry individual and will be presented at the Moxie Awards Gala on Tuesday, October 3, 2017 held in conjunction with ERA’s 2017 D2C Convention in Las Vegas.

The ERA Lifetime Achievement Award is awarded to a deserving member whose career achievements have had a profound impact on the industry. Kennedy joins a distinguished list of ERA Lifetime Achievement Award honorees including industry pioneers Dan Danielson, AJ Khubani, Jeffrey Knowles, Kevin Harrington, Katie Williams, Billy Mays, Earl Greenburg, Rob Woodrooffe, Tim Hawthorne, Greg Renker, Joe Segal, Suzanne Somers, Mike Levey, and Ron Popeil.

“Maria Kennedy is a true trailblazer in DRTV. Over the course of her 25+ years in the industry, she has made a profound impact as one of the most respected direct marketers, not just through her work in paid programming and the rebranding of various television networks, but also through her volunteer service and knowledge sharing,” says Poonam Khubani, Chair of the ERA Board of Directors and Vice President, International at TeleBrands. “It’s our pleasure to be able to honor her with our most prestigious award.”

Kennedy leads one of the largest direct response teams in the industry at Discovery Communications.

Kennedy joined Discovery Communications as a sales assistant in 1990 and now oversees the company’s Discovery Direct Response division which has grown into 13 U.S. Networks. She played an integral role in launching the paid programming division on three of those networks. Kennedy was the first to offer five-minute avails on the Discovery Networks which she calls “Mini-Mercials” that began airing over 10 years ago. She also established in-house selling responsibilities for the U.S….

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