Since he was outed as gay by TMZ in 2013, Mr. Johnson has seized his own place in the gender revolution (or at least its pop-culture incarnation), mostly as a fabulous dresser. His style is ostentatiously androgynous: fur shawls, ankle boots, diamond chokers, sheer tops, draped on a frame nearly as towering as that of his father, a former Los Angeles Lakers star.
Like his gender-diverse wardrobe, his brand of fame is quintessentially modern: celebrity scion turned reality TV star turned Instagram self-chronicler. (His 631,000 followers had a virtual seat on his family’s summer yacht trip through Europe.)
Though he is determined to escape his father’s 6-foot-9-inch shadow, he has not shied away from flaunting his hyper-privileged lifestyle, first on the reality series “#Rich Kids of Beverly Hills,” which ran for four seasons on E!, and then on his own short-lived spinoff, “EJNYC.”
While his show had many of the familiar tropes of reality TV (shopping sprees, contrived squabbles), Mr. Johnson was an unconventional protagonist.
“There wasn’t any show that profiled a young person of color with a different sexual orientation living their life,” he said at his apartment in Beverly Hills before the Beautycon panel. He was perched on a golden bar stool (the décor was what he called “modern princessy”) in a translucent leopard-print robe, as a makeup artist applied blush.
“I’m not just some other rich girl who’s trying to get a show.”
EJ’s public life began when he was still in the womb. On Nov. 7, 1991, Magic Johnson made the stunning announcement that he was H.I.V. positive and was retiring from the Lakers. At the time, H.I.V./AIDS was still widely thought to be a “gay disease,” a fallacy that Mr. Johnson’s case helped dispel.
The announcement came as his wife, Cookie Johnson, was two months pregnant with their first child, Earvin Johnson III. Cookie feared that she and the fetus might be H.I.V. positive as well (to say nothing of the revelation that Mr. Johnson had gotten the virus from another sexual partner), but they tested negative.