East Grand Rapids’ Lakeshore Opticians joins Grand Rapids Ophthalmology

We welcome Lakeshore Eye to the GRO family

Lakeshore Opticians, an eye care office with deep community roots, has partnered with Grand Rapids Ophthalmology (GRO). It is the first independent eye care provider to join GRO and the Great Lakes Management Services Organization. The office will officially be known as Lakeshore Eye.

GRO doctors and management said the partnership is part of a growing trend for eye doctors and their practices to become part of a larger, comprehensive eye care services organization, rather than function as independent entities.

Michael Vander Baan, the former owner of Lakeshore Opticians, added “the decision to partner with GRO will continue the legacy of providing excellent care for our patients in East Grand Rapids. I am personally excited for the future of both the variety of offerings in the optical shop, and the growth of Dr. Schultz’s practice.”

William Schultz, OD, will continue to see patients at Lakeshore Eye. Dr. Schultz has been caring for patients in East Grand Rapids for the past 21 years and has developed a loyal patient base. Dave Lintula will remain as the Lakeshore Eye optician, and the optical boutique will offer a wide selection of frames and sunglasses, including a wide array of options for every budget and lifestyle.

“We welcome Lakeshore Eye to the GRO family,” said Bob Wolford, Executive Director. “This type of partnership is a growing trend in medicine today and we will continue to work with eye care professionals who wish to integrate their practices with our organization. Such arrangements provide additional resources and support for the doctors and their staffs, with the potential to expand their offering to include specialized medical and surgical treatments and…

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