Dynamic Benchmarking Partners with Kaiser Insights to Produce Critical Resource to Drive Membership Renewal for Associations

New Member Engagement Study by Dynamic Benchmarking and Kaiser Insights LLC

We’re excited by the prospect of what this study can offer to the association industry. We see it as becoming a valuable resource on best practices for association professionals and a real game-changer for the industry.

Dynamic Benchmarking, a provider of customized online benchmarking and reporting solutions has partnered with Kaiser Insights, LLC to conduct the first-of-its-kind benchmarking study to uncover and examine association industry best practices in new member engagement and retention. The study will collect and analyze both qualitative and quantitative data in association practices related to new member onboarding, orientation and welcome programs to deliver a comprehensive report to assist association professionals in increasing retention of first year members.

Both Dynamic Benchmarking and Kaiser Insights work closely with association executives, providing services designed to help these organizations and their members succeed. An area that’s a consistent struggle for many associations is member renewal, especially among new members. New association members renew their memberships at a much lower rate than other members. Amanda Kaiser of Kaiser Insights says that this disparity is because new members have no idea how to engage.

“The cost of new member acquisition is high. Yet, every year, associations let a large portion of their first-time members slip away,” says Lisa Vivinetto, Dynamic Benchmarking Co-Founder and Chief Marketing Officer. “Imagine the impact if associations could improve new member retention by fifteen percent, or thirty or even fifty percent?”

“Many associations focus their member engagement on the last quarter of that first year of membership. They put their efforts into a strong renewal campaign rather than engaging new members from the very start of their membership,” adds Amanda Kaiser of Kaiser Insights. “More focus and effort needs to be placed on the first three days, three weeks, or three months when new members are actually making the decision to engage and also to renew.”

Association professionals want to implement new member onboarding programs, but need…

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