CANTON, Mass. (PRWEB)
December 05, 2017
Destination XL Group, Inc. (Nasdaq: DXLG), the leading retailer of men’s XL apparel, recently launched its new “Time to XL” campaign. The message behind the campaign is to empower XL men to look and feel their very best. “There has been a recent movement in women’s advertising that promotes body positivity,” said David Levin, President and CEO of DXL Group. “It’s time this message is carried over to men as well, and we hope to achieve that with this campaign.”
The campaign centers around five popular celebrities who XL in style, including: David “Big Papi” Ortiz, ten-time MLB All-Star and winner of three championship titles with the Boston Red Sox; DJ Khaled, music mogul and five-time platinum record producer; former NHL star Hal Gill, who played seventeen years in the pros and won a championship title; Kelvin Davis, author and model who is the persona behind Notoriously Dapper, a blog that empowers XL men to look their best; and singer/songwriter “Sundance” Head, winner of season 11 of the television music competition, The Voice. Each of these men may differ in his individual style, physique and achievements – but they all do it in style.
The “Time to XL” campaign recently launched on national television and radio broadcasts, as well as via DXL’s digital channels.
DXL Men’s Apparel delivers everything men need to XL in style. They are unrivaled in fit, and offer thousands of today’s current looks from over 100 top brands. From value-priced private labels to exclusive designers, DXL offers something for every lifestyle. Customers can shop their easy-to-navigate website or one of over 200 stores across the country.
About Destination XL Group
Destination XL Group, Inc. is the largest retailer of big and tall apparel in sizes XL and up, with operations throughout the United States, and in London, England and Ontario, Canada. The DXL store in Ontario is operated by DXL Canada, Inc., a subsidiary of Destination XL Group, Inc. Other subsidiaries currently operate Casual Male XL retail and outlet stores, Rochester Clothing stores, DXL stores and e-commerce sites, including DestinationXL.com and mobile site m.DestinationXL.com in the U.S. and London, England. DestinationXL.com offers a multi-channel solution…