Domino Inks Licensing Deal with America’s Tabletop Leader Lenox Corporation

Domino is all about helping people discover fresh and beautiful design across all price points. Our ‘Domino by Lenox’ tabletop line is exactly that.

Domino, the pioneering content and commerce company rooted in home décor, today announced a licensing deal with Lenox Corporation, America’s leading tableware, giftware, and home entertaining business. Domino, in collaboration with Lenox, will design and market a Domino branded tabletop collection, available at select leading retailers in 2018.

Domino is among the first shelter media brands to leverage its name and authority to create a consumer line of merchandise. Domino is the fastest growing property in the design/DIY category—and particularly resonates with millennials who relish Domino’s accessible aesthetic. Where shelter media has traditionally been aspirational, Domino showcases accessible design that inspires and motivates consumers to beautify their surroundings. Domino believes that budgets should not constrain creativity and aims to offer ideas and merchandise that are actionable and accessible so design enthusiasts can live their best lives in surroundings they love.        

“We’re delighted to partner with Lenox, the clear leader in tabletop design and entertaining,” said Nathan Coyle, CEO of Domino. “Domino is all about helping people discover fresh and beautiful design across all price points. Our ‘Domino by Lenox’ tabletop line is exactly that.” Coyle continued, “Domino’s licensing relationship with Lenox also showcases our desire to build a brand that people love—and to offer many ways to experience our brand. We’re excited to blaze new trails in terms of how publishers can monetize a media property.”

“Our partnership and licensing effort with Domino allows us to leverage our design and category expertise to offer innovative everyday dinnerware to a younger generation while reinforcing our position as America’s leading tabletop and entertaining business,” said Katrina Helmkamp, CEO of Lenox Corporation. “Our goal is to be flexible and responsive to meeting the needs of the market while working with organizations that are passionate and consumer-driven. We are thrilled to partner with an organization like…

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