DMC and SMG Launch Integrated Loyalty & Digital Media Offering for Point-of-Sale

SSNAPP’s superior POS integration and analytics make it the most complete solution for capturing the entire guest journey.

Dynamic Minds Consulting (DMC), a Las Vegas based leader in enterprise Point-of-Sale (POS) professional services and SMG the developer of SSNAPP, a POS integrated digital and social loyalty rewards platform, have partnered together to provide a full service solution to power the relationship between brands and their customers.

SSNAPP, a recipient of multiple awards and nominations for innovative loyalty solutions and DMC are providing a turn-key, fully integrated Point-of-Sale solution that includes a digital marketing and social intelligence platform coupled with consulting services from industry experts. SSNAPP’s direct integration with (POS) transaction data uniquely enables its operators to analyze for the first time customer habits and preferences and reward influencers who expand a brand’s reach.

“Digital marketing integration with POS is a huge void for many of our partners today. Obsolete, costly and often ineffective paper offerings and loyalty programs finally have a viable replacement,” said, Mohammad Ashrafi, CEO of DMC. “After months of testing and a successful certification, I am delighted to have the opportunity to integrate SSNAPP’s digital offers and social media engagement solutions into our existing services and solutions offerings. SSNAPP’s superior POS integration and analytics make it the most complete solution for capturing the entire guest journey.”

Hospitality operators can utilize SSNAPP’s integrated solution for digital offers, social contests, social engagement networks with integrated loyalty parameters and measure their success by directly connecting digital marketing efforts to dollars captured at POS terminals. In addition, operators can now significantly enhance existing brand advocacy on social media platforms.

“Brands within the hospitality sector can now make better business decisions driven from relevant customer and social audience data by closing the loop from their outbound advertising and marketing efforts directly back to the actual sales results on their POS systems. Connecting digital marketing and social media to actual sales by their different…

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