“These PSA’s are helpful tools for informing the public about fresh food resources,” said Thometta Cozart, MS, MPH, CPH, CHES, DHPE Assistant Health Equity Director and #Partnering4Health Communications Manager.
Washington, DC (PRWEB)
August 10, 2017
National Farmers Market Week, August 6-12, is an annual celebration sponsored by the United States Department of Agriculture to emphasize the important role farmers’ markets play in the nation’s food system. As a by-product, farmers’ markets stimulate local economies both great and small. For every $100 spent at a farmer’s market, $62 stays in the local economy, and $99 stays in state.
The CDC’s National Implementation and Dissemination to Prevent Chronic Disease or #Partnering4Health Project brought together the Directors of Health Promotion and Education (DHPE) and the National Women, Infant and Children (WIC) Association to promote healthy eating choices for women and their families to prevent chronic disease nationwide. Through WIC’s Farmers’ Market Nutrition Program, one of WIC’s first #Partnering4Health sub-grantees the Crescent City WIC in Gretna, LA helped local farmers become certified to accept WIC and/or SNAP. Crescent City WIC also offered $20 worth of coupons to families to spend at the markets and provided healthy eating classes for children so they will be more receptive to the vegetables purchased at farmers’ markets.
As part of the CDC #Partnering4Health Project, DHPE produced three #Choose2BHealthy public service announcements (PSAs) about the WIC’s Farmers’ Market Nutrition Program. The production of these videos entailed DHPE working with Crescent City WIC Services to shoot video of the farmers’ markets, interviewing local farmers from Ben & Ben Becnel’s Market, Audubon Nature Institute program partners, and Crescent City WIC staff. The result is three PSA videos of various lengths that emphasize different aspects of WIC Farmers Market Program.
“These PSAs are helpful tools for informing the public about fresh food resources,” said Thometta Cozart, MS, MPH, CPH, CHES, DHPE Assistant Health Equity Director and #Partnering4Health Communications Manager. “We want to help…