Leave it to Alexander Wang to up the hype-beast ante.
The OG prince of athleisure’s second collection with Adidas will be released worldwide Saturday — but it dropped in NYC last week in an unexpected fashion: with a citywide scavenger hunt.
Posters promoting the collection were hung strategically around the city. Sneaker freaks who sought them out found a 917 number to text their order to — and were rewarded with their goods, delivered to their doorstep by bike messenger, within 72 hours.
It called for serious commitment, but of course, people did it. And I get why!
See, somehow, despite my penchant for girliness and kitsch, I’ve become something of an under-the-radar sneakerhead. It turns out that they’re the perfect complement to my (very) whimsical, sparkly aesthetic.
Their 2013 DQM x Vans “I Love NY” collaboration was so good, I waited an hour on line outside the Vans DQM store to buy them — and walked out with both styles.
So when I was scrolling through my Insta feed a few months ago and saw that Opening Ceremony — a regular collaborator with Vans — had posted photos of bright pink Old Skools dipped entirely in glitter, you’d best believe I saved that ish to my collections.
And e-mailed myself the screen shot.
And set a calendar reminder for their release date: March 3, 2017.
Fast-forward to that fateful day: I was in Paris covering fashion week, with a show-packed day ahead.
So, the minute I woke up, I hopped onto Opening Ceremony’s Web site and purchased a pink sparkly pair of Vans for Opening Ceremony OG Old Skool kicks in size 7.5 for $110. Done.
It was easy. Too easy.
A couple of hours later, I realized I had made a truly rookie mistake: Yes, I had purchased the kicks in my usual size . . . but these Vans were scaled to men’s sizing.
I immediately hopped onto OC’s website. They were sold out. (Duh.)
At this point, my only hope was to call the boutique directly — but it was only 6 a.m. in New York City, and OC doesn’t open until 11.
For five hours, I waited.
I told the salesperson, ‘It’s a fashion emergency.’
At 10:45 a.m. NYC-time, I called OC, told the salesperson that it was a fashion emergency, and asked — by any chance — did the store have a pair of…