Experiential tourism is not just born from the need to evolve beyond homogenized tourism and create an authentic connection with the destination, but is also based on the sustainable development and strengthening of communities
San Juan, Puerto Rico (PRWEB)
August 08, 2017
According to the UN World Tourism Organization 75% of millennials are looking for a travel experience that offers something new. In line with the digital age and the rising sharing economy, Local Guest responds to a new generation of curious and insatiable travelers who demand and expect more from each travel experience. This shift in travel expectations may be attributed to social media and specialized travel blogs, but what is undeniable is that these new travelers seek inspiration, entertainment and a bit of self-discovery in everything they do.“Experiential tourism is not just born from the need to evolve beyond homogenized mass tourism and create an authentic connection to the destination, but is also based on the sustainable development of everybody involved and the strengthening of communities,” said Carmen Portela, co-founder of Local Guest.
Local Guest is a Puerto Rican owned and run endeavor dedicated exclusively to offering unique experience to both residents and international visitors. It was created by a group of young Puerto Rican professionals who have taken it upon themselves to diversify Puerto Rico’s tourism product and foster economic development consistent with the changing behavior of travelers. They recognize that tourism is the single economic sector that remains solid despite the current financial crisis*, but realize that it has not progressed to embrace the shifts in the world travel and tourism industry, such as the emergence of experiential tourism.
It serves as a digital platform that curates tourism experiences and connects travelers with local hosts. One, of their goals is also to collaborate with accommodations from hotels, small inns to hostels in order to create tailored experiences for their guests. Recognizing the need of collaboration with Caribbean stakeholders, their second phase will consist of developing unique experiences with local hosts from all of the 26 Caribbean countries in order to generate economic…