“The holiday season is a chance for us to say thank you to everyone in our local markets and we are grateful for the chance to spread car care knowledge through a fun, accessible coloring book to as many area kids as possible,” says Derik Beck VP of Digital Marketing
Horsham, PA (PRWEB)
December 04, 2017
Cottman Transmission and Total Auto Care continues to make bringing holiday magic to local communities both a priority and an opportunity to spread awareness of basic car maintenance to people of all ages this year.
Cottman has announced that it will again be donating its children’s coloring and activity book for the second year in a row, this time to local chapters of Boys and Girls Club, Big Brothers Big Sisters and Girls, Inc. across the country this holiday season.
“When we delivered our first coloring and activity book starring the Cottman Man to local children’s hospitals last year, we were overwhelmed by the response and humbled at the chance make a difference in the lives of children,” said Derik Beck, Cottman’s vice president of digital marketing. “Cottman prides itself on setting an example of community involvement in the automotive aftermarket industry, and giving back to local families, especially children, is an essential component of our company values. The holiday season is a chance for us to say thank you to everyone in our local markets and we are grateful for the chance to spread car care knowledge through a fun, accessible coloring book to as many area kids as possible.”
The coloring book features both the Cottman Man, the lovable character who has hosted his own blog and taken on a fresh look in a series of animated online shorts; and the highly decorated Transmission Physician, the new digital star at Cottman who shares specialized, transmission-specific advice in her award-winning video series.
“We’re excited to collaborate with Cottman to provide girls a fun, creative way to learn about car care and the automotive industry,” said Penn Sheppard, Director of Learning Central at Girls Inc. “The Transmission Physician character shows girls that women can be leaders in traditionally male-dominated fields. She is breaking barriers and resisting gender stereotypes. She is a strong, smart, and bold role model for girls.”