Coolgreens Launches Franchising, Aggressive 2017 Expansion Plan Based on Proven Business Model

Coolgreens, the healthy lifestyle eatery committed to providing the highest quality, fresh and natural dining experience, will mount an aggressive push for new market share in key target markets nationwide through the offering of a new franchise opportunity. With six successful corporate-owned locations across Oklahoma City, and one licensed airport location set to open in August at Oklahoma City’s Will Rogers World Airport, Coolgreens has a well-tested menu and proven business model that has quickly prospered in a ‘meat-and-potatoes’ market with one of the highest rates of obesity and lowest consumption of fruits and vegetables in the U.S. The brand is now poised to expand on that success as it partners with other like-minded entrepreneurs across the U.S. as franchise partners to help grow Coolgreens nationwide.

Coolgreens was founded in 2009 when Oklahoma City based attorney Tom Wolfe was training for a marathon and began searching for restaurants serving healthier but still delicious options in his hometown. Finding few realistic fits, Wolfe scoured local grocery stores for fresh produce, trying to mirror the nutritional options he was able to find elsewhere. Recognizing an opportunity to turn those options into a healthy down-the-line concept, Wolfe contacted several local restaurateurs and the concept of Coolgreens was born.

Soon after the brand was introduced to the market, Robert Lee and his family purchased a small portion of the business. Because of his own personal dietary restrictions, Lee was attracted to the concept initially by necessity. Dining out had traditionally been a challenge for Lee because of his need to pick and choose very specific meal ingredients. At most restaurants, that proved to be impossible, even at down-the-line concepts. After his initial introduction to the brand in 2009, Lee quickly became involved in building it to the next level, taking over as CEO in 2014. Lee worked to highlight the brand’s positive qualities as it grew quickly across the Oklahoma City metro area, doubling unit numbers from 2012 to 2014. By streamlining operations, maintaining product consistency and placing a high value on strong customer service, Coolgreens has expanded rapidly without compromising its core quality.

“We’ve created a simple operations model that centers around…

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