Content Marketing Revenues Surge 14% in 2016 to $28B, Fueled by Branded Mobile, Video, Social Media & Games; Revenues Pacing for 14% Growth Again in 2017

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Content marketing has become a global phenomenon – second only to mobile marketing – with many brands targeting influencers to share sponsored content with their loyal communities, particularly among the younger Millennial and i-Gen demographics.

Global content marketing revenues grew at an accelerated 14.3% in 2016 to $28.1 billion, fueled by double-digit growth in branded mobile content, digital videos, branded games and social media content, according to new research published today by PQ Media. Content marketing revenues are headed for 14% growth again in 2017, based on first-half pacing data, driven by proactive content development, more defined marketing strategies, heavier investment in custom magazines, and increased use of branded social media content, according to PQ Media’s Global Content Marketing Forecast 2017.

This is the second edition of the PQ Media Forecast, which is the first-ever publication to deliver comprehensive, in-depth market research, analysis and data that defines, segments, sizes and projects the growth of the content marketing industry worldwide by two major end-user sectors, three broad media platforms and 13 different channels. B2B content marketing is the larger of the two major end-user sectors, generating revenues of $14.7 billion worldwide in 2016, compared with $13.4 billion for the B2C sector. However, the B2C segment grew at a faster 15.1% rate than B2B’s 13.6% gain for the year.

Among the three broad platform categories, hybrid print & digital content marketing, including branded print & digital magazines, branded research reports & whitepapers, print & e-mail newsletters, and print & digital book content, was the largest category at $14.8 billion, accounting for more than half of total content marketing revenues in 2016. Digital-only content marketing, which includes branded webinars & online presentations, social media & visual content, sponsored guest posts & articles, and mobile content & apps, was the fastest-growing platform, rising 24.6% to $8.8 billion last year….

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