Nothing evokes love and peace like a rainbow-colored swastika — at least that’s what a tone deaf T-shirt vendor thought.
KA Design wanted to reclaim the reviled Nazi symbols by marketing tees emblazoned with the swastikas as emblems of goodwill, the Times of Israel reported.
In a video posted to its Facebook, KA Design explained its twisted marketing strategy.
“The Swastika is 5,000 years old, it’s a symbol of peace,” according to text on the video. “It’s a symbol of love, it’s a symbol of life.”
“But one day, Nazism. They took the swastika, rotated it by 45 degrees, and turned it into Hatred, and turned it into Fear, and turned it into War, and turned it into Racism and turned it into Power. They stigmatized the swastika forever. They limited our freedom.
“The swastika is coming back, together with Peace, together with Love, together with Respect, together with Freedom,” the video declares. “Introducing the new swastika.”
But the plan to sell the shirts on Teespring.com didn’t exactly go according to plans.
The Israeli Jewish Congress slammed the ill-conceived campaign.
“It is obscene and disgusting that Teespring would seek to profit of this in the name of art, trying to turn this irredeemable Nazi symbol of hate and murder, into a symbol of ‘love and peace,’” IJC head Arsen Ostrovsky said on Facebook.
“They are not unique in this however, with a disturbingly growing pattern in recent years of other clothing companies seeking to do similar. This is not only highly naïve, but grossly offensive. What next, using ISIS symbol to promote gender equality?”
Likewise, the Auschwitz Memorial Museum voiced its disgust.
“You will not escape from the fact that swastika was turned by Nazis into a symbol of racism, hate, antisemitism and mass murder,” the museum, located at the site of the former Nazi concentration camp in Poland, said in a statement.
Despite the revulsion at the major fashion faux pas, a website catering to neo-Nazis and white supremacists backed the terrible tees.
“I want to say that I am in 100 percent support of the rebranding of the swastika as a symbol of love,” the Daily Stormer editor Andrew Aglin said, the Israeli news site reported.
“I have been trying to do this for years, and I am thankful that hippies are finally getting on-board with that particular project,” he added.
KA Design defended its plan to bring back the swastika.
“We really like the symbol in its shape and…