Coldwell Banker Howard Perry and Walston Launches New HPW.com Real Estate Website

Our new website combines the best features of the national websites with the local market expertise and leadership that Triangle area buyers and sellers trust.

Coldwell Banker Howard Perry and Walston, the leading residential real estate company in the Triangle region, has launched its new HPW.com website enhancing its online capabilities to ensure a superior consumer experience. At the same time, the company introduced an integrated agent intranet and customer relationship management (CRM) platform and rolled out new websites for hundreds of its real estate agents.

“We created a vibrant, easy-to-navigate, consumer-centric website that offers an unmatched digital real estate experience,” said Don Walston, founder and chairman of Coldwell Banker Howard Perry and Walston. “Our new website combines the best features of the national websites with the local market expertise and leadership that Triangle area buyers and sellers trust. We’ve taken the power of HPW to another level to support our real estate agents, their clients and all people interested in buying, selling or renting.”

HPW.com Real Estate Website

More than a compilation of homes for sale, Coldwell Banker Howard Perry and Walston’s new HPW.com is a dynamic collection of information today’s home buyers and sellers want and need to know.

“This website stands alone in this market and throughout North Carolina,” said company Director of Marketing Matt Horton. “We’ve far surpassed our competitors’ digital capabilities by creating a website that empowers consumers to gain access to an endless amount of real estate information. We can provide home value estimates for any property in the country, a targeted area home search, timely market and listing reports, local insight and much more. No matter what device people are using to hunt for a home online, we will lead them to real estate success.”

The new, improved HPW.com real estate website combines eight Multiple Listing Service (MLS) data feeds to showcase property listings spanning the entire state of North Carolina from Manteo to Murphy. Increased searchability enables home buyers to seek out properties by zip code, school district, price range, neighborhood, town or city. Consumers can…

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