Coastal Country Jam in Huntington Beach combines big name talent with barbecue, booze and boots on the beach – Orange County Register

Last year, president of Anaheim-based Activated Events Steve Thacher decided to take a bit of a gamble by adding a country music show to his rotating roster of annual events at Huntington State Beach.

The company has produced events in the area for the last handful of years including Wet Electric, Beach House, the Sundown Music Festival, Silent Sunsets and Beachfront Cinema. It did, however, find success with its first go around with Coastal Country Jam, which was headlined by “Ready, Set Roll” and “Gonna Wanna Tonight” singer-songwriter Chase Rice in July 2016.

It did so well that it returned to the beach on Saturday, April 1, this time with headliner Jake Owen, who will be back to close out Pacific Amphitheatre’s 2017 Summer Concert Series in Costa Mesa on Sunday, Aug. 13.

“No disrespect to Honda Center, the Forum or venues like that, but it’s just not the same experience as being outdoors,” Thacher said.

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