The new Coast Automation website is a dramatic improvement in design, navigation, product presentation, and user experience.
Hingham, MA (PRWEB)
June 26, 2017
Coast Automation, a distributor of Industrial and Embedded Computers, is pleased to announce the launch of its new logo and completely redesigned website (CoastIPC.com). Originally founded in 2009, the company has recorded seven years of award-winning sales growth representing the leading industrial computing brands on the market.
NEW LOGO. John DeWaal, President of Coast Automation, describes the new logo with its unique “wave design” as a reflection of the company’s coastal New England roots with a focus on the future. “The wave is an obvious reference to the location of our headquarters,” said John DeWaal. “More importantly, the wave’s energy, color range, and digital aspect embody a company committed to driving forward on the leading edge and wide spectrum of emerging industrial computing technologies.”
IMPROVED NAVIGATION AND USER EXPERIENCE. The new Coast Automation website is a dramatic improvement in design, navigation, product presentation, and user experience. Gone is the old clutter and endless clicks trying to find the right product—replaced with neatly organized product categories, easy-to-understand navigation, and vastly improved sorting and configuration features. “One of our greatest strengths was also our greatest challenge,” said John DeWaal. “We offer a huge selection of industrial computers and related products. However, as new product lines were added to the old site, we created layers of confusion and frustration for our customers with analytics revealing as many as seven clicks to a product and pricing. Our new site offers visitors one click to products…