Churchill Wild co-founder wins 2017 PURE Award for Contribution to Experiential Travel

Churchill Wild

It’s the contributions from everyone that have the world calling at our door these days. We have a lot of people to thank for this, especially our guests.

Churchill Wild is proud to announce that our co-founder Mike Reimer was the recipient of the prestigious PURE Life Experiences Award for Contribution to Experiential Travel at the PURE Awards ceremony hosted at Sofitel Marrakech in Morocco on September 12, 2017.

The award for Contribution to Experiential Travel recognizes an individual whose efforts have directly influenced the development of the experiential travel movement – a true maverick whose commitment, curiosity and daring sets new standards for the industry at large.

“We’re very proud to receive the PURE Award for 2017,” said Reimer. “We’re very thankful to PURE Life Experiences for this award, and we’d like to congratulate our fellow nominees, Mei Zhang and Charles McDiarmid.

“We’ve worked incredibly hard for this and it truly has been a team effort. All I seem to do these days is get out of the way and watch the team at work. It’s the contributions from everyone that have the world calling at our door these days. Of course, behind every man with a harebrained scheme stands a stronger woman (Jeanne) holding it all together. And let’s not forget Jeanne’s parents, Doug and Helen Webber. They were tireless supporters when the ship was first setting sail. We have a lot of people to thank for this, especially our guests.”

The 57-year-old Reimer co-founded Churchill Wild with his wife Jeanne in 1993, after purchasing an abandoned whale research station on the remote coast of Hudson Bay. Reimer knew that polar bears walked up and down the coastline after the ice melted on the Bay, and with his background working as a wilderness guide for Doug Webber, he thought he could bring polar bears to the world, on foot.

The pioneers of the world’s first and only polar bear walking safaris had only one paying guest in 1993, but they persevered in developing their unique brand of polar bear tourism while also raising four children, all of whom played an integral role in the development of the family-owned lodges. Twenty-four years later, Churchill Wild now employs up to 50 team members and…

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