I’m confident Influence Health will help us deliver personalized communications that build trust, and loyalty and, ultimately, support CHRISTUS’s overall mission and business goals.
BIRMINGHAM, ALA. (PRWEB)
September 18, 2017
Influence Health, the healthcare industry’s leading consumer experience solution provider, today announced that CHRISTUS Health has added the healthcare Customer Relationship Management (CRM) system to its portfolio. The health system, comprised of almost 600 services and facilities, engaged with Influence Health to leverage its technology, insights, and support for successful cross-channel marketing, consumer communications, and reporting.
“We were looking for a CRM that could enable us to provide consistent and valuable communications to our consumers, as well as garner HIPAA-compliant dashboards that show real-time results across our marketing campaigns,” said Preston Gee, vice president, strategic marketing, CHRISTUS Health. “As a veteran leader in healthcare consumer experience, Influence Health was our go-to choice.”
Recognizing the increasing consumerism of healthcare, CHRISTUS Health is focused on providing an enhanced consumer experience for its consumers and patients. By enriching and integrating data with Influence Health’s CRM, CHRISTUS Health will have a more comprehensive view of each consumer and their unique healthcare needs. Thereby, being able to provide more relevant, personalized communications to reach individuals where they are.
“As an organization taking on a healthcare consumer-first approach, we’re implementing technology and strategies that focus on improving the consumer and patient experience” said Abby McNeil, vice president, communications and public affairs, CHRISTUS Health. “I’m confident Influence Health will help us deliver personalized communications that build trust, and loyalty and, ultimately, support CHRISTUS’s overall mission and business goals.”
Influence Health’s healthcare CRM helps healthcare organizations pinpoint the ideal consumers for campaigns, personalize the content to improve responses, manage leads, and measure multi-channel effectiveness and ROI to inform future decisions.