Chatcast Turns Facebook Messenger into an Enterprise-Class Marketing Channel

Create, target, and send messages to your fans.

“Chatcast messages get seen by 100 percent of the people who really want to see them, so organizations can drive more sales, raise more money, or get more people to their events.” – Scott Edmonds, Chatcast CEO

Today at at the TechCrunch Disrupt SF 2017 conference, Chatcast introduced its new SaaS-based “messenger marketing” platform that enables brands to broadcast news, offers, and media content directly to their fans via messaging apps. Currently available for Facebook Messenger, with support for other messaging apps coming soon, the Chatcast platform allows any organization that uses email or social media – including retailers, musicians, sports teams, political candidates, news organizations, and more – to reach their fans through messaging apps. Try Chatcast for free for a limited time at chatcast.com.

“People are increasingly using messaging apps such as Facebook Messenger and Slack to communicate, which has made it much harder for brands to reach their customers and fans through other channels. For example, social posts and email only get seen by about 20 percent of your audience,” said Scott Edmonds, co-founder and CEO of Chatcast. “Chatcast gives brands a high-impact way to get in front of their target audience. Chatcast messages get seen by 100 percent of the people who really want to see them, so organizations can drive more sales, raise more money, or get more people to their events. Chatcast turns Facebook Messenger and other messaging apps into your most powerful marketing channel.”

Chatcast combines the ubiquity and ease of email marketing with the immediacy and impact of instant messages. Chatcast helps brands build a subscriber list with its powerful growth tools, then makes it easy to compose, schedule, and send messages to the list. Marketers can instantly see who is opening and clicking on the messages, and then refine who they’re targeting using Chatcast’s tagging, progressive profiling, and CRM sync functionality.

Beta customers report nearly 100 percent delivery and open rates for their messages, with click-through rates of 30 percent or more.

How Chatcast works:

Chatcast allows fans to opt-in to receive messages from your…

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