Centric Teams Up With German Backpack Pioneer, Deuter

Centric Teams Up With German Backpack Pioneer, Deuter

Centric’s system is easy to configure and maintain and it handles intuitively. It’s a very flexible solution that we expect will be adaptable to upcoming challenges.

Deuter Sport GmbH, the leading German producer of backpacks, sleeping bags and outdoor accessories, has selected Centric Software to provide its product lifecycle management (PLM) solution. Centric Software is the leading PLM solution for fashion, retail, footwear, luxury, outdoor and consumer goods companies.

Deuter was founded in 1898 and began by supplying mailbags and post sacks to the Bavarian Royal Mail. Over the years, the company evolved into a renowned provider of backpacks and sleeping bags for outdoor adventurers, hikers, cyclists and mountaineers, as well as specially designed backpacks for schoolchildren. Deuter is now part of the Schwan-STABILO Group and has its headquarters in Bavaria, as well as a US outpost in Longmont, Colorado. Deuter sells products in 54 countries across five continents.

As Marco Hühn, Quality Manager at Deuter explains, the company has reached a point where they are producing a large number of separate products (over 600 different designs) and the complexity of the products is increasing. Working mainly in Adobe and Excel, Deuter found that data and knowledge was not always available to the people who needed it.

“We currently have 115 people working here in Germany and 24 in the US,” says Hühn. “Our company grew a lot in the past five years and the number of products is also growing. In addition to our 600 products, we have private label business which involves adapting designs from our main collections. The items we produce are becoming more complex…

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