Cegid to Debut Groundbreaking In-Store Omnichannel POS Solution at NRF 2018

Thanks to ‘Shopping,’ our sales associates are better equipped to advise customers. They can access the shoppers’ online and in-store order history and use the digital catalog to suggest items that are not in-stock in the store, arranging delivery to another store or the customer’s home.

Cegid, a leading global provider of retail technology to luxury, fashion apparel, beauty, and Jewelry brands, today announced that it will launch an exciting, new in-store, omnichannel point-of-sale (POS) solution, called “Shopping,” at NRF 2018: Retail’s Big Show.

“The US market is the most active in the world,” said Nathalie Echinard, Retail Director of Cegid. “With this announcement, we have decided to accelerate our investments in this area in order to gain market share and become a leader in North America.”

Available to retailer store teams on both fixed and mobile POS devices, “Shopping” enables in-store associates to respond to an increasingly online, mobile and omnichannel customer journey. Cross-channel – online to in-store shopping – is at an all-time high. Today, 80 percent of consumers conduct research online, then buy in stores.* Relatedly, those ordering online and pickup in-store has grown 40 percent year-over-year.** For these “omnishoppers,” the customer journey is easier than ever. However, in-store associates often struggle to gain full visibility into a customer’s online behavior once in-store. This is why four in 10 shoppers say that they are better at connecting with the information they need in-store compared to a store associate.*** Ultimately, this can negatively impact the customer experience, hurting brand loyalty and undercutting sales opportunities.

Shopping” solves for this by bridging the online and offline shopping experience for sales associates. The software empowers store associates by allowing them to offer customers a range of omnichannel services. It also unlocks actionable intelligence about a customer’s online journey prior to their visit.

With “Shopping,” retail staff get these key features:

●    Omnichannel Services – “Shopping” lets retail associates respond with greater flexibility to an omnishoppers’ needs. With it, associates can help…

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