Casillero del Diablo Renews Hell’s Kitchen Sponsorship with Season 17

Casillero del Diablo Reserva Cabernet Sauvignon

Following the success of its partnership with Hell’s Kitchen Seasons 15 and 16, Casillero del Diablo (Spanish for “Devil’s Cellar”) and U.S. importer Excelsior Wines have renewed their support for Season 17 of television’s #1 reality cooking show, which returns to FOX 8/7c on Friday, September 29. Casillero del Diablo, the #1 premium-priced wine brand in the Chilean category in the U.S. and worldwide, is a perfect match for the fiery personalities of Hell’s Kitchen’s chefs and the heated drama that unfolds during the competition.

Made by Concha y Toro, Chile’s leading wine producer, Casillero del Diablo wines, notably the Reserva Cabernet Sauvignon, constitute the most widely distributed wines in the world, and are currently available in over 135 countries. A consistent “Best Buy” per America’s foremost consumer wine publications, Casillero del Diablo is a Drinks International 2015 World’s Most Admired Wine Brand, while parent winery Concha y Toro was named 2016 Winery of the Year for a record 22nd year in succession by Wine & Spirits magazine.

Viewers at home will be able to “participate” in Hell’s Kitchen via social media, with access to chef bios, recipes and wine pairings throughout the season. Live Tweets and weekly giveaways will help bring the action featured in each episode into the viewer’s kitchen.

In addition, Casillero del Diablo will sponsor a national Sweepstakes with the opportunity to win a round-trip airfare for two to Las Vegas, an overnight hotel stay and $400 gift certificate covering dinner for two at the Yardbird Southern Table & Bar at The Venetian Palazzo Resort & Casino plus, depending on availability, the option to meet Hell’s Kitchen Season 16 winner Chef Kimberly-Ann Ryan. The Sweepstakes will run from the September 29 premiere through the season finale in January 2018. Fans can enter online at

Hell’s Kitchen is produced for FOX by ITV Entertainment.

About Casillero del Diablo:

Casillero del Diablo premium wines from Chile are welcome guests on wine lists and tables at restaurants and homes around the world. The Casillero del Diablo story dates back to the late 1800s, when Don Melchor…

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