Cal State Fullerton students hone sales skills by pitching to experts – Orange County Register

By JEONG PARK

Andrew Bernbrock had to persuade the owner of a barbecue sauce company in Wisconsin, sitting across the table, to buy his logistics services.

So, he threw a viewing party for a Green Bay Packers game, featuring the company’s BBQ sauce.

“It was a smash hit,” Bernbrock told the owner of the sauce’s popularity.

Most of this didn’t happen in the real world — it was a role play.

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