Burger King’s Head of Brand Marketing, Fernando Machado to Deliver Keynote at PR News’ Digital PR & Marketing Summit in Miami

PR News has just announced the closing keynoter for the summit, Fernando Machado who is head of brand marketing at Burger King. Machado has a passion for growing brands and businesses and believes that brands can represent much more than the products they sell. With more than 100 Cannes Lions awards, 12 D&AD Yellow Pencils and two Grand Effies in North America, Fernando is a proven global marketer who pushes creative boundaries to drive business growth. During his keynote address, Burger King’s Machado will share how professionals can aim for the same winning mix of creativity, fun, brand image reinvention and social awareness in their brand campaigns.

View more about the Digital PR and Marketing Summit here: http://www.prnewsonline.com/go/2017-digital-and-marketing-show/

In addition to Machado’s compelling keynote address to close the summit, participants will also hear from more than 30 speakers at agencies, corporations and nonprofits who will discuss Facebook, Instagram, Snapchat, live streaming, social media analytics, artificial intelligence and other fundamental areas of digital marketing and communications. These highly anticipated speakers at the Digital PR and Marketing Summit include:

-Christopher Albert, Senior Vice President of Digital/Social Research & Analytics, Ketchum

-Michèle Barmash, Head of Global Public Relations, Reebok

-Thomas Buchte, Manager, EY Digital CX Strategy, Marketing Operations, Mobile & Social Business Transformation, Ernst & Young LLP

-Amisha Gandhi, Head of Global Influencer Marketing, SAP

-Tatiana Holifield-Arthur, Senior Director, Social Media Marketing Strategy, BET Networks

-Catherine Martin, Vice President, Communications, Ticketmaster

-Carrie Strehlau, Senior Social Media Specialist, St. Jude Children’s Research Hospital

-Josh Ives, VP, Customer Experience Management, Samsung Electronics America

-Cynthia Martinez, Director, Global Corporate Communications, Royal Caribbean Cruises Ltd.

Summit attendees will also have the opportunity to participate in a variety of networking activities including a sunrise walk, dine-around, salsa lessons, yoga session, art tour and more.

Register by August 31, 2017 to save $600 on an All-Access Pass, which includes admission to one of two pre-conference…

Read the full article from the Source…

Leave a Reply

Your email address will not be published. Required fields are marked *