BAYONNE, N.J. (PRWEB)
December 06, 2017
BoConcept, the Danish-founded global retail furniture franchise with nearly 300 locations across 60 countries, will cement its status at the forefront of modern furniture design with the opening of its new global flagship location in Manhattan on December 11, 2017. The new location at 160 Madison Avenue sits in the heart of Midtown Manhattan’s world-famous design district and will feature BoConcept’s differentiated designs for both home and office, including elements from world-renowned designers like Oki Sato, Henrik Pedersen and Karim Rashid.
The new location will also host a grand opening celebration on January 18 featuring top BoConcept leadership from around the world and an appearance by Karim, who will speak about the inspirations behind his designs and showcase his groundbreaking work for the brand.
The new flagship also continues the brand’s aggressive push for new market share across the U.S. BoConcept has innovated in the global Scandinavian furniture revolution since its founding in 1952 and the brand’s arrival on the world stage of fashion and design in Manhattan further builds on dominance created in markets across Europe and Asia, opening the door for new multi-unit franchise partnerships in the competitive U.S. market.
“This new flagship location on Madison Avenue officially puts BoConcept at the pinnacle of progressive, urban furniture design on the world stage,” said Steen Knigge, Director of U.S. Marketing for BoConcept. “This store is in a prominent position to not only introduce the Danish design concept of home comfort and coziness known as ‘hygge’ to many more people from around the world but, more importantly, to reinforce BoConcept’s global commitment to creating modern design elements that elevate interior spaces to achieve their true potential.”
The new Madison Avenue location follows the launch of a successful “popup” store in late summer in New York City’s trendy SoHo neighborhood that helped build added anticipation about the Midtown Manhattan opening. It will feature more of the popular designs showcased in the SoHo popup store and will include contemporary, flexible furniture options for both home and office. Elements from world-renowned designers will be featured even more prominently in the new location on Madison Avenue, presenting a…