The acquisition by BlueVenn empowers LEAP’s clients to create unique, personalized subscription and digital advertising services, as well as support LEAP’s intention to extend its services into new business verticals, such as retail, hospitality and finance.
January 04, 2018
BlueVenn has today announced the purchase of LEAP Media Solutions (LEAP), a provider of customer analytics and marketing campaign services for the US media industry. The acquisition will strengthen BlueVenn’s presence in the media and publishing market, which already boasts over 200 news media brands operating the BlueVenn Customer Data Platform and its analytics, personalization and campaign management tools.
LEAP has been utilizing BlueVenn technology effectively for five years, to provide media publishers with tailored data analytics and marketing campaign capabilities through a shared-hosting model. This has enabled independent publishers with limited marketing resources the same sophisticated marketing capabilities as major publishers and media, without investing in technology systems that may otherwise be out of reach.
The acquisition will afford LEAP customers better integration with BlueVenn software tools, and take advantage of BlueVenn’s heritage in Single Customer View. It will also form a strategy to empower LEAP’s media clients to create unique, personalized subscription and digital advertising services, as well as support LEAP’s intention to extend its services into new business verticals, such as retail, hospitality and finance.
For BlueVenn, it continues an expansion of its footprint into the US market, strengthening its capabilities in analytics, business intelligence and modeling. The acquisition also provides BlueVenn a range of marketing services to complement its Customer Data Platform.
The BlueVenn Customer Data Platform is deployed globally by many B2B and B2C brands, to unify online and offline marketing data into a Single Customer View. Utilizing a drag & drop interface for understanding customers better, users can automate multi-channel customer journeys using hundreds of integrations with other marketing systems.
Based in Raleigh, NC, LEAP delivers end-to-end, data-driven audience…