Bloomingdale’s Enters 13th Year In Fight To End Breast Cancer

Donald Roberton x Bloomingdale’s S’well Water Bottle

For the 13th year, Bloomingdale’s continues its commitment to support breast cancer awareness and treatment during the month of October. This year, the retailer again invites shoppers to participate in the cause with exclusive products and events promoting good health and wellness in support of the Breast Cancer Research Foundation (BCRF), The Carey Foundation and the Marisa Acocella Marchetto Foundation.

“Each year Bloomingdale’s feels privileged to unveil our Pink Campaign in support of our longstanding partners the Breast Cancer Research Foundation, The Carey Foundation and the Marissa Acocella Marchetto Foundation and this year is no different,” said Tony Spring, Bloomingdale’s Chairman and Chief Executive Officer. “Alongside our loyal shoppers we provide support to these crucial organizations making substantial progress toward discovering a cure and improving the lives of breast cancer fighters, survivors and their families.”


Donald Robertson x Bloomingdale’s – For the third consecutive year, Bloomingdale’s has partnered with world renowned career artist Donald Robertson for this year’s Breast Cancer Awareness campaign. To support the cause, Bloomingdale’s worked with Robertson to customize a S’well waterbottle with a signature design titled “Karma in Bloom”. The water bottle is sold exclusively at Bloomingdale’s stores and online for $35 with $19 from each sale donated to the BCRF. Robertson’s artwork will also cover the Third Avenue façade of the Bloomingdale’s 59th Street store throughout the month of October.


Give Pink, Get More – Bloomingdale’s card holders will have the opportunity to opt into this annual feel-good program. Enroll in the program by charging a $15 fee on your Bloomingdale’s Credit Card, 100% of which will fund research, support and awareness programs for our charity partners. From 9/27-10/31, spend $250 or more in store at Bloomingdale’s or on using your Bloomingdale’s Credit Card and based on the amount you spend, you’ll be mailed a gift card worth up to $250 to use at any Bloomingdale’s location or online.

The Little Pink Card – It’s…

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