“Our advanced tracking metrics are changing the way retailers and restaurateurs interact with their customers and how consumers interact with brands,” said William R. Wilson V, CEO of Bloom Intelligence.
Tallahassee, Fla. (PRWEB)
August 03, 2017
Bloom Intelligence, a leader in sophisticated data analytics whose roots go back more than a decade, announces a groundbreaking cloud-based WiFi marketing and analytics platform that provides advanced tracking metrics for omnichannel retailers and the hospitality industry.
Seventy percent of consumers shop at brick-and-mortar stores, but increasingly prefer the convenience of digital purchasing. Bloom Intelligence mixes the digital and in-store experience to give retailers the essential analytic tools they need to act on consumer behavior in real time. The platform is also customizable for restaurants that benefit from the ability to track guest behavior and trigger deals in real time.
The Bloom Intelligence difference is getting ahead of customer sentiment when they are on the premises and immediately sending offers and suggestions to influence purchasing decisions. The company also has the ability to send deals to people both before and after they visit the retail location and remarket to them just as they are about to exit the store or restaurant.
The goals are to increase visit frequency and retain churning customers. The company’s unique capabilities will soon encompass heat mapping and on premise-presence messaging based on the customer’s location in the store. The Bloom Intelligence team provides seamless, white glove service to clients, encompassing hardware and software, implementation and ongoing system management. Everything is completely firewalled, including the highest level of security.
“We are making big data work for the retail and hospitality industries by using real time intelligence to actually personalize the customer experience and deliver dynamic marketing content.” said William R. Wilson V, CEO of Bloom Intelligence. “Ninety percent of consumers keep their mobile phones with them at all times and our marketing automation platform triggers direct communication that grabs customers’ attention while they’re in the store or restaurant, drives social media interaction and…