For the past 12 years, New York-based creative web design agency Website Redesign Pros has been building beautiful, engaging websites that have the power to make great conversions. We tackle the whole range of issues concerning web development, and website redesign is one core area we have been attending to quite often of late. Well, it’s just a reflection of the exigencies of the current day. A lot of people ask us about the benefits of website redesign, and each time, we tell them the five key parameters that can strengthen their business. Given below are the five parameters that come in the guise of benefits under a website redesign:
a) Image makeover: The first thing that a website needs is a professional look. It has to convey the real deal in a simple, attractive way. Everything on the website should carry a signature of the brand. At the same time, there shouldn’t be an overdose of any element. The perfect makeover is rarely seen, and that’s where we do the magic.
b) Making a grand first impression: Your website should be able to hook the visitor with some informative content and soothing web designs. The user should feel that he’s reached the right destination. The first contact should make him come again for more. That’s where website redesign can add a tinge of exotica to the user experience.
c) Meaningful content: The tone and tenor of the content on your website should suggest currency, relevance, and reliance. You may not get it right the first time. During a redesign of the site, it becomes all the more compelling to make the content blend with the designs and colors.
d) A whole new package of branding and marketing: Tell the user why and how your brand strikes a chord with people. Make him feel that he is a part of your family. If the user is convinced of big benefits from your marketing, branding, and service strategies, then he may even spread a good word about you and get you more customers. Website redesign gives you the flexibility to work on different models of marketing and branding with easy-to-customize applications.
e) The conversion mantra: By being user-friendly and service-oriented, you can work wonders. Always give something valuable to the user. Make that extra effort to know his needs and demands and then work towards providing him the desired services. The whole purpose behind website redesign is to facilitate greater conversions. It provides you the right platform to make this smooth transition.