Benchmark Senior Living’s ‘The Branches of North Attleboro’ Embraces Technology to Elevate Human Connection

From left, State Sen. Richard Ross; CEO Tom Grape; Executive Director Kelly Arnao; first residents, Elma Underhill and Harriet Weintraub; and State Rep Betty Poirier officially open The Branches.

The technology initiatives are all about providing more safety, making things more convenient and accessible, and connecting residents with their families and each other. But it’s not just about the technology; it’s about creating positive human connection and experiences.

In November, the first two residents moved into The Branches of North Attleboro, a 104-person assisted living and memory care community across from Triboro Plaza, becoming the 56th location for Benchmark Senior Living, a leading provider of senior housing in the Northeast.

On Nov. 29, local dignitaries, including North Attleboro’s State Representative Betty Poirier and State Senator Richard Ross, were on hand for the community’s grand opening and ceremonial ribbon cutting.- –

“The Branches is a place where people will enjoy their lives, and they will have dignity,” says Rep. Poirier. “And the food is out of this world!” More than 100 guests joined the opening celebration and enjoyed multiple stations of food and desserts prepared by award-winning Benchmark chefs.

“Very soon, neighbors and others in North Attleboro and surrounding communities can expect to see The Branches’ residents out and about town,” says Kelly Arnao, executive director of The Branches.

“It’s important for residents to foster relationships not only with associates at our community and with each other but also with people in the North Attleboro community and beyond,” she says. “Nearly all the residents moving in are from North Attleboro, Attleboro and northern Rhode Island, and they want to participate in local life.”

Arnao and other associates at The Branches have been meeting in recent months with local officials and community groups, discussing how to forge connections beyond the walls of The Branches community. Department heads from Town Hall are scheduled to visit the community to recruit residents for volunteer positions, schoolchildren will come in to sing, and a different local chef will be invited to prepare signature dishes each month…

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