BBC Christmas advert slammed for having ‘nothing to do with Christmas’ | UK | News

Its two-minute animated epic aired for the first time after Strictly Come Dancing last night.

The advert, called The Supporting Act tells the tale of a 10-year-old girl who practices for a Christmas talent competition day in and day out to give the most important dance performance of her life.

Her dad is always with her but he’s busy, and getting even busier as Christmas approaches. 

As she freezes on stage her single parent dad helps out in the final performance.

BBC bosses have described it as “illustrating the joy of a shared moment” but some people have questioned why it doesn’t actually mention Christianity or Christmas values.

Historian Tim Stanley took a swipe at the campaign, claiming it was advertising “Winterval” rather than Christmas.

Writing in the Telegraph, he raged the advert had “absolutely nothing to do with Christ” but admitted he did enjoy the film.


The BBC Christmas ad is not popular with everyone

He said: “Cute, yes, but absolutely nothing to do with the birth of Christ. 

“Now, you might say ‘Chill out, Tim, Christmas means different things to different people’, and you’d be right – but this ad is so utterly devoid of seasonal relevance that it could be set in April. 

“Imagine marking Ramadan without reference to Mohammed or Diwali without a candle? 

“Yet in the BBC’s vision for Christmas, there isn’t even a passing reference to the values – values, not theology – commonly associated with faith. 


The BBC ad tells the story of a young dancer

“Where’s the charity? The awe? The tale of sacrifice followed by redemption? 

“In modern Britain, the most we are invited to hope for is a Strictly Come Dancing Christmas Special – and a two-for-one on mince pies.”

On social media, some people complained their licence fee was being splurged on advertising.

Simon Polley tweeted: “And people wonder why I don’t have a TV licence and don’t watch TV.”

Emma Wilson-Morris said: “Classically BBC.”

John D said: “BBC Christmas advert released. Obviously made for export not the UK. VERY POLITICALLY CORRECT avoiding any Christianity.(only a tree).”


The BBC ad follows the girl learning her moves

Another complained: “Liking the BBC animation, but it’s unfortunately tied with John Lewis for the least Christmassy Christmas ad this year. 

“Take out the hats and paper chains and it could be a summer ad.”

And Martin Gray wrote: “Just watched the BBC’s BBC Christmas…

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