Baker Communications and CloudCoaching International Congratulates Amazon Web Services

This is the second year in a row that Amazon Web Services has won the Learning! 100 Award

A little over 10 years ago, Amazon Web Services (AWS) started as a storage service. Today, it offers more than 90 services for compute, storage, databases, analytics, mobile and enterprise applications, and has grown to a $14 billion run rate business. AWS announced over a 1,000 new features and services last year, making it one the most innovative technology companies in the world.

On August 29th, 2017, AWS was honored as the #2 Learning! 100 company this year, thanks to its Outcome Based Account Management (OBAM) program. Consistent with the Amazon Leadership Principle of Customer Obsession, the OBAM methodology works backward from unique customer needs and desired outcomes . As is common at Amazon, the development of OBAM involved extensive experimentation and calibration. That process spanned more than two years in order to identify and refine the best practices for helping customers buy. OBAM provides the AWS field organization with a common foundation and universal approach focused on enabling customer success.

OBAM is composed of the process, tools, competencies and dialogue architecture for initiating and solidifying AWS’s customer relationships. Its goal is to transform the buyer-seller engagement into a lifelong journey where everyone involved in the process is focused on the customer’s success. The intensive training program includes a pre-call, pre-work, a live two-day collaborative training day session based upon actual customer situations, post-workshop coaching calls, and an on-demand playbook.

The OBAM program, delivered globally in all geographies for AWS, has had great success, with average scores from participants of 4.47 out of 5. The program has been rolled out to more than 1,400 participants, and the overall impact of the program can be seen in both the continued growth of Amazon Web Services and AWS’ achievement of customer outcomes.

This is the second year in a row that the company has joined the Learning! 100. Baker Communications (BCI) and CloudCoaching International (CCI) are proud to extend its congratulations to the entire selling team at Amazon Web Services.

About the Learning! 100 Awards

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