“Bake It Happen” – Breast Cancer Social Media Baking Campaign to Launch October 1

“Bake It Happen” an innovative fundraising campaign started by two sisters whose mission is to find a cure for Metastatic Breast Cancer (MBC), gains strong momentum and will kick off its fifth year with the help of strategic partners The Cancer Couch Foundation, Taste Buds Kitchen, Sweet Loren’s and Ford Warriors in Pink. The fundraising effort – which honors the legacy of Judy Levin, a talented baker/cook and mom who sadly lost her battle with Metastatic Breast Cancer – requires only that participants “bake” and “share” photos of Judy’s recipes on social media. An anonymous donor will donate money for every Bake it Happen photo “shared.” 100% of the funds raised from Bake it Happen will go to directly to The Cancer Couch Foundation to fund Metastatic Breast Cancer Research.

While 41,000 individuals die from MBC each year, little funding for research is allocated to this deadly disease. As a result, Judy’s daughters, Shari and Stacy have been the driving forces behind a creative fundraising campaign aimed at helping accelerate treatment options for patients battling this most aggressive form of breast cancer.

“Even throughout her six year battle with Metastatic Breast Cancer, our mom’s kitchen was a communal table for family, friends and even strangers who embraced the tastes and love emanating from her dishes,” says Shari. Her sister, Stacy adds, “After receiving multiple requests for our mom’s recipes, we realized we could spread Judy’s culinary love — all in the name of Metastatic Breast Cancer research.” And so, in 2012, the Bake it Happen campaign was born.

The Bake It Happen campaign was first introduced on Shari’s blog My Judy the Foodie, which has an incredibly loyal following, and is dedicated to her mom and her amazing recipes. In its first year, the campaign was shared by influential parenting and food bloggers across the country who lent their support and digital influence to the fundraising effort. Over time, thousands of supporters across the country began to pass on Judy’s culinary legacy and hope for a cure. After five years, the Bake it Happen campaign achieved its goal: to build the baking campaign into a national fundraising movement where supporters would bake and share Judy’s recipes or donate to the cause. To date, the Bake it Happen…

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