AthenaInvest’s Behavioral Approach Continues to Lead Morningstar Tactical Allocation Category

“Advisors typically use the strategy to systematically deliver a tactical tilt to their overall portfolio, making their asset allocation more responsive to market conditions,” says Dr. Howard.

AthenaInvest, Inc. (AthenaInvest.com), the leader in Behavioral Portfolio Management, announced today that the Athena™ Global Tactical ETFs portfolio retained its lead with the #1 ranking tactical allocation portfolio for five-year performance as of 3/31/17. The portfolio also holds a five-star overall rating by Morningstar, out of 220 tactical allocation funds for that period. (1)

Fueled by a unique behavioral research process developed by AthenaInvest™, the Athena™ Global Tactical ETFs portfolio aims to improve performance and manage risk through a behavioral market rotation strategy. The patented investment research analyzes macro-level behavioral patterns for use as a market rotation signal. The portfolio outperformed its benchmark for 1, 3 and 5 years as of first-quarter close.

C. Thomas Howard, PhD, co-founder of AthenaInvest, Inc. and manager of the portfolio, is a pioneer in the application of behavioral finance for investment management and the author of the book, “Behavioral Portfolio Management.” His work builds on the Nobel Prize winning research of Daniel Kahneman which reveals the natural biases in our thinking and how emotions inevitably play into investment decisions.

“We are an active manager that firmly believes markets are not nearly as efficient as many believe and that markets are driven by emotional crowds,” comments Dr. Howard. “Once markets and investing are viewed through the lens of behavior, unique investment opportunities become readily apparent.”

The portfolio invests in broad-market ETFs and manages exposure to major global equity markets and capitalizations.

“Advisors typically use the strategy to systematically deliver a tactical tilt to their overall portfolio, making their asset allocation more responsive to market conditions,” says Dr. Howard. “We are pleased to see the outperformance, but more importantly how it helps advisors and their clients invest with confidence by using a disciplined approach.”

The Athena™ Global Tactical ETFs portfolio is one of several behavioral strategies…

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